Director- cfcc yopro
VP - Wells fargo capital finance
Bio coming soon
Director of Marketing, CFCC YoPro
AVP - Merchant Financial Group
Alexa works at Merchant Financial Group in Los Angeles, where she is Assistant Vice President of Business Development and Marketing. Alexa specializes in senior secured loans, factoring, and asset based lending for start-ups to mid-size businesses. Her primary industry focus is consumer products, specifically working with fashion & apparel, food & beverage, cosmetics, consumer electronics, etc. She first joined Merchant’s New York office in 2013 after graduating from Baruch College. She is on the Board of the Commercial Finance Association–Southern California chapter.
As VP of Marketing for CFCC YoPro, Alexa oversees all e-mail marketing campaigns, event communication, website + graphic design needs.
Fun Fact: Alexa skis 20+ days per year at mountains in the West and the Rocky Mountains.
Director of events, CFCC Yopro
Audit manager, rke llp
Hetal is a Manager in RKE’s Assurance department, providing accounting and attestation services, including the preparation of audited, reviewed and compiled financial statements. She works with a wide range of industries, including apparel, food and beverage, advertising, and manufacturing and distribution. After graduating from the University of California, San Diego with a B.S. in Management Science and earning a Certificate in Accounting from University of California, Los Angeles, Hetal worked at a national accounting firm before joining RKE in 2016. Hetal is a Certified Public Accountant licensed in the state of California and a member of the American Institute of Certified Public Accountants.
As VP Events for the CFCC YoPro Board, Hetal oversees the strategy, coordination and execution of our events.
Fun Fact: Hetal runs a half marathon to celebrate her birthday every year.
Secretary - cfcc yopro
Garry is an Associate in the Corporate Department of Buchalter’s Los Angeles Office, where he advises middle market companies on all aspects of their business, including entity formation, governance, negotiating vendor and supplier agreements, debt and equity financings, equity issuances, and mergers and acquisitions. Garry represents clients in a variety of industries, including apparel and consumer products, fitness, food and beverage and technology. Garry graduated from the University of Southern California with a B.A in political science before “Bruining” his life at UCLA for law school. Garry is a member of the California Bar and is also a member of the Association for Corporate Growth where he was a member of ACG Los Angeles’s Rising Stars class for 2017-2018. He is urgently living his best life in Downtown Los Angeles.
As Secretary of the CFCC YoPro Board, Garry is responsible for drafting the Board’s organizational documents including bylaws, minutes and mission statements. He’s also the Board’s certified pun expert.
Fun Fact: Garry ate at over 30 Michelin Stars worth of restaurants in 2018. Ask him about his favorite(s)!
Director of membership - CFCC YoPro
VP, Gordon brothers
Jordan Henrich is responsible for valuation business development initiatives for Gordon Brothers. Prior to assuming this role, Jordan was a senior analyst in the valuations group, where he provided full analytical support for new and on-going asset valuations and advisory engagements. Jordan has experience across a wide array of sectors including aviation, automotive, commodities, construction, energy, retail, restaurants, and technology. Before joining Gordon Brothers, Jordan served in financial planning and analysis roles at American Well Corporation and American Tower Corporation. Jordan holds a BS from Bentley University with dual degrees in finance and liberal studies: concentration in global perspectives; in addition to a minor in business management.
As VP of Membership for CFCC YoPro, Jordan is responsible for enrolling and maintaining membership in YoPro’s organization and events.